Product & Go-to-Market Strategist · Barcelona

Deep Anmol Kaur

About

Hi, I'm Deep! I study why people really behave the way they do, then build products and strategy around it. Explore my island.

Languages

▸ English: IELTS 8.0 (C1)
▸ Hindi: native
▸ Punjabi: native

Skills

Brand Positioning
GTM Strategy
User Research
Consumer Journey Mapping
Competitive Analysis
Product-Market Fit
Design Thinking
Content Strategy
Python
SQL
Advanced Excel
A/B Testing
Cohort Analysis
Funnel Optimization

Education

MSc Digital Marketing, Design Thinking & Transformation

EU Business School · Barcelona · 2026 (in progress)

Focus: consumer behavior, CX strategy, omnichannel marketing, digital transformation.

BTech Biomedical Engineering

Thapar Institute of Engineering & Technology · India · 2020–2024

Foundation in systems thinking, predictive modeling (LSTM, SVM), experimental design, and data-driven research on human-centered problems.

Experience

Product Lead · Rave (formerly Celeriz)

Cross-border payments · USA, hybrid · Feb 2025 – Jun 2026

★Designed and shipped UX flows for stablecoin onboarding, KYC, and transactions
★Cut onboarding abandonment by 15%
★Benchmarked 12 payment competitors and found three unaddressed positioning gaps
★Led a 4-person team across blockchain, compliance, and design

Co-Founder · BoldTurn

Brand strategy agency · India · Feb 2020 – Aug 2021

★Grew to 20+ clients in five months; profitable in month two
★Brand audits, identity redesigns, content strategies, and campaign playbooks
★2–4x engagement growth and 35% foot-traffic lift for retail clients
★Retained 16 of 20 clients into year two; team of five

Campaign Lead · World Wildlife Fund

India · Aug 2021 – Feb 2022

★Mobilized 100+ volunteers for the Tide Turners Plastic Challenge with a one-to-one outreach model
★Beat the national recruitment target by 20%

Operations Lead · Saturnalia

2022

400-person team, 45+ events, 90,000+ attendees, ₹30L budget.

Research Head · Echoes TIET

2021–22

Grew editorial reach from 2K to 10K and secured ₹10L+ in sponsorships (Red Bull, OnePlus, Coca-Cola).

Ambassador · Women Techmakers (Google)

2023 – present

Projects

CX Strategy Lead · Digital Transformation for Belushi's Barcelona

Quest · 7-person consulting team

Led the CX workstream for a real hospitality venue using mystery shopping, customer interviews, competitive shadowing, social listening, and a digital audit.

★Found 13 pain points across four areas
★Designed six prioritized solutions: omnichannel integration, loyalty card, live booking, QR ordering (with mockups)
★Delivered a phased roadmap and implementation timeline

Design Researcher · Barcelona Public Transport

Quest · Metro observation, 6 interviews, surveys

Research showed commuters are stressed by uncertainty, not delay. Designed a Transfer Guidance System that gives one instruction at a time, prototyped with seven users.